Now, I split my time between writing, strategy, and digital design — from UX copy to e-learning ecosystems. I like smart ideas, smooth interfaces, and content that knows where it’s going.
Let's get personal
A brief detour to Brussels had me running a vintage shop (as one does), before I landed in Amsterdam and discovered e-commerce. That’s where I picked up UX, UI, product storytelling, and brand strategy — and learned how to write for people and performance.
Since then, I’ve moved between NGOs and startups, building content strategies around topics that matter: sex ed, civic inclusion, mental health. I’ve written long-form content, scripts, quizzes, whitepapers. Built tools. Led workshops. Created campaigns that actually connect.
I’ve been doing this content thing for a while — but writing is just the surface.
It all started at La Sorbonne, where I was deep in dusty archives, juggling two Master’s degrees (History + Cultural Mediation) and quietly falling for research, storytelling, and the weird magic of making ideas make sense.
From there, I fell headfirst into Paris’ art world — writing museum guides, press pieces, web copy for galleries — anything that let me play with words.